Analytics for Consumer Products Companies
The changing ways in which consumers are engaging with brands means that consumer products companies must find new methods for understanding consumer behaviour and emerging opportunities to drive new levels of brand enthusiasm.
Your challenge is to:
- Create a memorable brand experience
- Improve channel collaboration
- Optimize supply and distribution networks
Our solutions provide the insight you need to understand the consumer path-to-purchase, so that your organization can improve their return on marketing spend, reduce inventory costs and improve cash flow.
- Use social media and capitalize on our relationships with leading social media capabilities from Twitter, Facebook, and the Weather Service to take advantage of the timely and dynamic insights that those data sources provide.
- Use predictive analytics to explore consumer purchase behavior and path-to-purchase activity. Optimize and nurture brand loyalty by using predictive models help you to identify and deploy more precise marketing actions.
- Leverage analytics and predictive models to improve compliance and supplier performance.
- Implement supply chain optimization to enhance visibility and synchronization across the entire value chain. Benefit from reduced inventory costs and improved forecast accuracy, margin, service levels and cash flow.
- Gain precision marketing analytics capabilities using data integration, big data management, and cross-channel marketing.
- Use predictive modelling to discover hidden relationships in volumes of structured and unstructured data, then score potential responses to determine which is the optimal choice.
- Customize reporting to track, analyze, measure, and report on consumer interaction and marketing campaign results across all channels, markets and segments.
- Share powerful visualizations and insights so you can act on findings so you can better respond to consumers and drive action.
- Reduced costs and an optimized your gross margin.
- Anticipate future conditions and effectively take advantage of new growth opportunities with improved financial and performance management, and planning and analysis processes.
Explore how to create targeted, personalized, and timely marketing messaging.
Read more about how you can gain new insights, enhance consumer engagements, and capitalize on consumer data to drive business outcomes and increase marketing ROI.
Learn about how you can gain new insights and value through big data.